Hello Jim,

At the beginning of last week, Dealer Software Success caught up with Anthony Petrone, National Vice President of Sales & Training at Helm, to talk about the company's EngageProiQ platform.

What It Does
EngageProiQ delivers automated text and email campaigns, on-demand outreach, and real-time 1:1 texting — all drawing on live dealership data across Sales, Fixed Operations, and Recalls. Every dealer is assigned a Performance Manager for setup, monthly reviews, and ongoing campaign direction.

A Number Worth Noting
Petrone referenced a five-franchise Ohio store where more than 10% of sales are now attributable to EngageProiQ campaigns. The platform pulls data from day one — no lengthy normalization period — and measurable results typically show within 30 to 60 days.

What's Coming
The next development is an outsourced BDC offering — an AI-assisted layer that manages scheduling and lead qualification without requiring store staff to manage the queue in real time.