| Hello Jim, Last week, Dealer Software Success met with the leadership team at Link & Locate Technology; Mike Southerland, Pablo Perdomo, and Alex Anaya to talk about a solution built to solve two problems every store knows well: lost keys and lost vehicles. Two Technologies, Working Together
Link & Locate pairs Bluetooth and GPS in a two-part solution: a Bluetooth key fob locator and a GPS vehicle tracker. Both are monitored from a dealership station — or from mobile devices — through satellite-backed software and an app, giving a store one real-time view of where its keys and its inventory actually are.
The Math on a Lost Key
Every store loses keys, so the payback is immediate. Replacing a missing key runs two to three times the cost of a fob, and a replacement means a wait. Locating the original in seconds avoids the expense, the delay, and a potential lost sale.
A Pricing Model That's Different
There's no monthly software subscription. The dealership sells the solution to the customer along with the vehicle, earns a margin, and builds recurring revenue as fobs and trackers are reordered on new and used sales — turning a security and efficiency tool into a repeatable revenue line. | 
